Does life ever feel like a never-ending ocean of demands to you?

You swim and swim to stay afloat, surrounded by the constant pull of work, family, and endless to-dos. Sometimes it feels like you’re desperate for a life raft—something to hold you up.

The demands of life fly at us all with ever-increasing speed:

• Read those emails, projects, and articles.
• Listen to this podcast.
• Respond to that text.
• Advance your career.
• Delete those apps.
• Change that password.
  

And now, the holiday season is officially here, adding another layer of to-dos.

Sometimes you just need to press pause. You want to enjoy your vacation without coming back to a mountain of emails or appreciate the holidays without constantly treading water.

But even in the ocean of busy-ness, there are small islands of peace—those moments when someone steps in to offer support. Someone makes you dinner, offers to watch your kid, or simply takes care of a small task like putting dishes away. Those small things lift the mental load that wears you down.

Professionally, it’s the same: a colleague meets a deadline without needing reminders, someone double-checks your work for typos, or the person you hired takes on a task and just handles it.

These small acts of support can feel like little islands, letting you pause and catch your breath.

In the process of designing my business around my own values and what’s important to me, I’ve realized this is one of my big goals – to be an island for my clients.  

A client recently gave me some unsolicited feedback that defined it for me more precisely: “Thanks for being so diligent that you thought about this more.... We appreciate knowing we have someone so committed, who has our back.”

I know how good that feels. I want to be the work-equivalent of bringing over a casserole and doing a load of laundry for you.

Specifically, here’s what it looks like in the day-to-day:

• Thinking. When you bring me a bunch of half-formed ideas, my goal is to use all the common sense I can muster, with a dash of creativity, and come back to you with concrete, workable ideas. Not everyone always has it all together, and that’s okay. I work with what’s available. Together, we turn it into magic.
• Being responsive. I want you to trust that you will hear back from me quickly. You don’t have to follow up. You can send off that email and know that it landed.  
• Delighting. I love creativity and ideas, and even with day-to-day requests, I try to think of how I can add something extra. Caring isn’t just about doing the basics; it’s about adding a little something extra to make it feel good.  
• Giving a sh**. I'm fortunate to work with organizations that align with my values and make an impact in the world. So, it's easy to care about the work you do and your audience's needs.

I believe everything matters, from our thoughts to our actions. 

Even if we never see the impact, we leave a trail behind with every action we take. Life has a time limit, and work takes a hefty percentage of my hours. I want to make things easier for my clients (the people that support me!)

Then, together, we can care for this world of ours that so desperately needs it.